Until literally a few weeks ago, purchasing a home in nearly every price category meant competing in a bidding war. Who would offer the highest sale price and the least restrictive terms to entice home-sellers to agree to terms?

Welcome to today. Every day we are seeing home prices being reduced because the Buyer’s searching can’t or won’t pay prices for homes that sellers and their agents have simply over-valued.

Add the rapid and steep rise in mortgage interest rates – from an average 2.9% on January 1, 2022, to an average 5.98% on August 31, 2022, and you have a recipe for home selling disaster.

There has been a direct effect on the market. Home sales as examples, in two key north Metro Atlanta Counties – Cobb and Cherokee – have reversed course. The number of closed home sales year over year dropped 16.7% while the average sale price increase slowed to 7.8% from over 20%.

So, where’s the good news? The good news is that there will be more choice and less pressure on buyers and fewer but likely more qualified buyers whose offers will be less extravagant but much more solid.  And here’s the important back-story in all this.

In any changing market, especially one changing so rapidly, if you want to and need to sell your home, and want to and need to move up or downsize to a new home when you sell, you need real estate professionals that can provide you with:

-          Thoroughly researched and reliable pricing strategies

-          A treasure trove or marketing strategies implemented to fit your home and your sales needs

-          Performance guarantees for both Buyers and Sellers that take the uncertainty and stress and hassle out of the purchase and sale

Most often these days, agents rely on software programs to guess at your home’s (or the home you want to buy’s) true market value. Research, “apples to apples” comparisons, and the condition of your home (or the home you want to buy) vs. other homes like yours that have already sold, with a big checklist of important factors, isn’t considered.

Most often agents rely only on using the multiple listing services to display your home to buyers.  Their sales and marketing budgets are $0 vs. having a budget to support a complete list of marketing options using the right messages to the right buyers on the right media to talk about the benefits of buying your home.

Never do most agents provide you with guarantees to assure their performance, and guarantee that your home will sell at the price they quoted, in the time frame they promised and with the least stress and hassle for you.  Like, “Your Home Sold, Guaranteed, or We’ll Buy it!”*

And never will an agent guarantee the home buyer’s satisfaction – “Buyer, if you don’t love your home and want to sell it to buy another home, we’ll buy it back or sell it for free!”*

Any time, no matter the market conditions – stable or rapidly changing is the best time to buy or sell if that is what fits your goals and needs. But to buy and sell successfully you need a team of real estate professionals who will present you with:

-          Thoroughly researched and reliable pricing strategies

-          Marketing programs and strategies that fit your home making it unique and attractive

-          Performance guarantees for both Buyers and Sellers that take the uncertainty and stress and hassle out of the purchase and sale.

To learn more about how to be really successful in today’s volatile and fast-changing home market, CALL or TEXT 678-234-6745. Whether you’re a buyer or seller, or a buyer who must also sell your current home, ask for your FREE, NO OBLIGATION, CONFIDENTIAL and PERSONAL CONSULTATION.  So, CALL or TEXT 678-234-6745.  We’re here to serve!

#